Our Story and Journey

I am Jennifer, a blessed mum of two beautiful and joyful kids. Same as many parents, we always want to spend quality time with our children to play and discover the world with them. We know toys in a child’s life are very impactful and why choosing suitable toys are so important for our kids.
During COVID times, we were desperate in keeping our kids entertained for days and nights during lockdown. While playgrounds are closed and with many limitations, my husband and I tried to search for some toys and play ideas online. We started online shopping for toys and we were disappointed about the quality and the price of those toys. We also found that kids quickly get bored with some closed ended toys since there are limited ways to play with.
When life gives you lemons, make lemonade out of it! I started searching some quality open ended toys and sensory toys for my two sensory seekers. I sourced some popular resources such as blocks, loose parts to start with our open ended play journey. After spending months on sourcing different types of resources and toys, we eventually found some stunning resources that I was obsessed with as an adult. We decided to open our doors to share the magic of some affordable quality toys with friends and families all over Australia.
We started to curate some blocks sets in 2022 and we got many positive feedbacks about our Lucite collection.
In 2023, we launched our first designed “Home Sweet Home” collections and created some new shapes of Lucite blocks. Why we created this “Home Sweet Home” as our first collections? The answer is simple, it’s all above “LOVE”. Home is a place of expression of LOVE and CARE. Our first “heart” house is all about LOVE. No matter how big or small our house is, home is always the sweetest place when you are spending time with your beloved kids.

Our mission
Creativity is a gift from the Creator, we aim at using all our gifts and talents to create high quality but affordable open ended toys that will ignite your child’s imagination. Let us encourage our kids to explore the potential of our creative toys, to cultivate their creativity with confidence and gain a new sense of themselves.
We are not only creating toys, but also sparking the imagination and the loving heart in your child with our “Love and Caring” toys.